Every Launch Starts with the Same Risk
Every time a new product or even just a new feature is launched, it almost always begins with one critical but rarely tested assumption. And that’s exactly where the biggest risk lies. Teams can spend months, burn huge budgets, building what they believe is pure genius, only to be met with silence.
The brutal truth: the product solves no real problem. Nobody needs it.
But what if this gamble could be replaced with a clear strategy?
There’s a research framework that helps create a precise map of customer needs. It’s called Jobs to Be Done (JTBD).
The Core Idea
People don’t buy products. They hire them to do a specific job.
And that “job” isn’t just some function — It’s a step toward progress in life. It’s about moving into a more desired emotional state.
This changes everything. The focus shifts away from endlessly adding features and toward helping people achieve their goals. The mission isn’t to just make a “better” product, it’s to make the user better: more successful, calmer, more confident. In short, to empower their transformation.
Who Knows Best?
So, if our goal is to understand the “job” our product should do, who should we talk to? The ones who are already desperately trying to solve this problem today, often with broken, imperfect tools.
If you’re building a premium taxi service, the best people to interview aren’t random riders, but entrepreneurs already paying for private drivers. They’ve created their own workaround. Their experience is pure gold.
Now, if we’re building a WEB3 project, who holds the insights?
That’s you guys. The investors. The ones who’ve been rugged, farmed, and yet still managed to make profits. You know exactly what a utility token should look like — one people actually want to buy, and one you can hold without the constant fear of losing everything overnight.
Setting the Stage
The purpose of this discussion is to reconstruct Cornbit’s journey frame by frame. Not just laying out the roadmap step by step, but dissecting it—to expose the deeper motivations and dynamics behind it.
Investors
Each of you has your own life situation, triggers, and expectations. I want to know all this, to turn these separate and scattered stories into a powerful marketing tool. The key point is to synthesize all the data to identify repeating patterns. Patterns that group investors into segments, revealing what truly drives them.
To better understand your desires and behavior in crypto, I ran a comparative analysis with something more familiar to me—the stock market.
From this, one truth stands out: most crypto investors are high-risk-tolerant, impatient, emotional, and let’s be real, often looking for shortcuts. Not lazy in life, but in markets, many prefer the fastest route to upside instead of doing the hard homework.
Some of you bought Cornbit after deep research. Others followed influencers, friends, or pure roulette. Some trusted the team without ever meeting us. Different approaches, but the same goal: make money and preferably fast.
As for me, I’m the opposite. I’m patient, calm, I want control and to influence the outcome. I don’t like being a passive observer. That’s probably why after two years in crypto I’m roughly at break-even, if not counting Cornbit, where my losses are significant.
But I also see among you a different breed of investor: those who want to build as well as earn. Long-term thinkers like DefiPawn, Dagan, TimonsCrypto, Fahad, and others.
So why all this prelude?
Because I also have my own interests, and they go far beyond a $1M, $2M, or even $10M mcap. And to satisfy both sides, we need to adjust our strategy — becoming more like shareholders in the stock market, with the patience and discipline that brings, but infused with the proactive energy of the strongest crypto communities.
Aracorn, CEO of Cornbit
When we launched Cornbit, the goal was clear: to open a new Web3 market for marketplace platforms. We wanted to enter before the Web3 marketplace hype cycle. Instead, we miscalculated. We were too early. We also overestimated Web3’s adoption and underestimated how fast AI would dominate Web2 business models.
My personal goal was a multiple increase in income and equity partnerships in marketplaces that would have high multipliers in valuation before exchange listing.
Why? To make an exit at the peak and move into the field of biomedical engineering, which is what interests me most. It’s not enough for me to just buy Neuralink stock when it goes public, I want to influence the industry myself. And for that, I need a lot of capital. That’s my "game". You have your own games.
Now that both sides’ interests are clearer, let’s dive into Cornbit’s new strategy.
We’ll start with the problems we face, and then move toward the solutions.
But this part isn’t just for me to outline, I want to hear your thoughts.
Only together can we shape the right path forward.
Problems
Every journey has its obstacles, and Cornbit is no exception.
Here’s what stands in our way, and what we must face together:
- Our products are too complex and too narrow in focus.
In Web2, finding new clients has become a real struggle since 2023, when AI turned into a black hole that swallowed almost all investor and founder attention. And in Web3? It’s simply too early to expect serious traction. - The token lacks real utility.
Let’s be honest: even if we gave holders huge discounts or free platform access, nobody would rush to build their marketplace or aggregator just because of that. - Our communication hasn’t been strong enough.
Both inside Cornbit and across niche chats, the conversation has often felt fragmented. You’ve all seen this yourselves. - Marketing and partnerships are not where they should be.
We haven’t yet created the kind of bold, resonant moves or formed the right Web3 alliances. But here we already see the path forward. - Community engagement is low.
Without deeper involvement and stronger KOL support, our voice is quieter than it should be. - Our products are not showcased properly.
We don’t yet have public marketplaces. And while our website looks beautiful, it doesn’t build the level of trust entrepreneurs expect. - The crypto market is in bad shape.
One word: crap. But paradoxically, this is an advantage — because we’re building at a time when the noise is gone, and the conditions are ripe for true foundations.
Solutions
A bad market is not a reason to despair. On the contrary — this is the best time to build our launchpad so that when the cycle turns, Cornbit will be ready to fly to the moon.
From my perspective, no marketing effort today can bring even a third of the growth we’d get in a bullish environment. Until the Fed cuts rates by at least 1.5–2%, it’s hard to expect miracles.
So instead of chasing hype, let’s build the launchpad step by step:
- Ecosystem of marketplaces
Cornbit will grow primarily through its own and partner marketplaces built on our platforms.
Each new project opens the doors to simpler, more mainstream products, and as a result, to a much wider audience.
Right now I’m considering three:- A Web2/Web3 marketplace for AI solutions – its success will determine almost everything, this is the one I'llfocus on in Startup Reality.
- A Web2/Web3 marketplace for SaaS 2.0 solutions.
- A Web3 freelance marketplace.
- Royalty model
Cornbit will start earning like a franchise — taking a % of commissions and up to 100% of sales revenue when payments are made in crypto.
- Strong token utility
Holders and active community members will get access to all the perks (values) of each new project. Even more, you’ll be the first to know about new token launches and participate in presales, grabbing tokens on the best terms.
- Community upgrade
We’ll bring in 1–2 new community managers — aids and communication will reach a whole new level. Candidates are already selected. Also, the Ambassadors Program Alpha kicks off this month.
- Roadmap execution
Everything listed in our roadmap will be delivered, with one possible exception: Cornbit Auction.
For now, demand for it is too low — but time will tell.
- Website relaunch
The site is already being edited. I haven’t decided yet if we’ll turn it directly into a marketplace development agency or launch a separate domain for that.
Either way, the current “platform sales” model will step into the background, while our own and partner marketplaces move to the front.
If you’re eager to see live cases, check this real estate marketplace built on our Real Estate platform.
- Partnerships with Web3 projects
We already have quite a few lined up — both projects with $20M+ mcaps and smaller ones.
I’ll describe them in detail when I walk you through the marketplaces from point #1.
But just know this: there will be a lot of partnerships.
This is not just a list of decisions — it’s our launchpad to the next level.
I want to take this journey with you. Every marketplace, every project we roll out, is a rocket fuel for Cornbit. Let’s dive into each one, explore it like a powerful tool, and use every chance to push Cornbit higher, faster, stronger. The moon isn’t far and we’re going there together.
